Change and Transition to a more sustainable life is the only way forward. Initiativkreis Ruhr is a lobby organisation that fights for a better life in the Ruhr area with the money of the local economic behemoths. Sure, there is a concrete economic interest in play, and sure the IR itself must be part of the transition, but many good things have been achieved since the eighties.

When they revamped their communications we created the moving picture media.